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Writer's pictureRobert Galop

Unlocking Innovation Across Your Business: The Transformative Power of vCons

A new industry standard is poised to revolutionize how businesses interact with and understand their customers. This breakthrough technology will break down the silos between marketing, sales, operations, product management, and contact centers, providing a unified view of customer interactions across multiple platforms.


Let's take a look at how virtualized conversations or vCons, created by Strolid and integrated by Creo Solutions, will enable you to unlock innovation and accelerate growth for your business.


Breaking Down Data Silos and Enhancing Cross-Functional Collaboration


11.6 hours per week The amount of time wasted by the average employee searching for the information they need to do their work. Airtable / Forrester Consulting Report

One of the most significant challenges in modern enterprises is the compartmentalization of customer data across different departments. This segmentation leads to inefficiencies and missed opportunities, as insights gained in one area might not be accessible or actionable in another.


vCons address this issue by enabling a cohesive digital environment where every conversation, whether it be via text, email, voice, or video, is captured and integrated. This integration allows every department to have a holistic view of customer interactions, fostering better cooperation and more informed decision-making.


How vCons enable every area of your business to access customer insights


Here are four examples of how vCons promise to help accelerate your business.


Empowering Marketing and Product Development with Direct Customer Insights


Marketing Teams


With direct access to vCons, marketing teams can analyze real conversations to understand customer sentiments and preferences in depth. For example, if customers frequently inquire about eco-friendly products in their conversations, the marketing team can design campaigns that highlight the company's commitment to sustainability, thereby aligning with customer values and increasing engagement.


Product Development Teams


Similarly, product management can use insights from vCons to identify common issues or requests that emerge during customer interactions. If customers consistently express difficulty using a specific feature of a product, the development team can prioritize enhancing that feature or even creating tutorial content that addresses this pain point. This proactive approach not only improves the product but also enhances customer satisfaction and loyalty.



Revolutionizing Operations and Customer Service with Actionable Data


Operational Improvements


Operations teams can utilize vCons to refine their processes based on direct feedback from customers. For instance, if vCons reveal that customers are often confused about the billing process, operations can simplify billing statements and improve communication around payment procedures, thereby reducing customer frustration and calls to the service center.


Contact Center Enhancements


Contact center leaders can leverage vCons to train agents more effectively by using real conversation examples that showcase both good and poor handling of customer interactions. Additionally, by understanding the common concerns and queries of customers, they can better equip agents with the knowledge and tools needed to resolve issues more efficiently and improve overall customer experience.



 


Creo Solutions and Strolid: A Strategic Partnership


Creo Solutions recently signed a partnership with Strolid to integrate vCons into new business and communication applications. These integrations will enable businesses to capture more detailed information about customer conversations. This integration is a core part of our strategy to help companies create innovative solutions, elevate their customer conversations, and accelerate growth through effective sales and marketing.


By breaking down data silos and enabling seamless information flow, Creo Solutions is at the forefront of business innovation and growth.



 


The Future Is Now


The introduction of vCons represents a significant shift in how businesses will handle communication data moving forward. With the backing of the IETF and alignment with global regulatory standards, vCons are set to become the new norm in digital communication. This standardization promises easier compliance, enhanced security, and a foundation for future innovations.


The advent of vCons is not just an incremental improvement in business communication but a fundamental transformation. As businesses adopt this technology, they will find themselves better equipped to respond to the rapidly changing demands of the digital economy.


For IT leaders tasked with bridging the gap between data and actionable insight, vCons provide a powerful tool to propel their companies forward, turning every conversation into a stepping stone towards greater success.


Are you interested in learning more?


Click here to contact us today.


Let's take your business to the next level with vCons!

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